Before going to the Salesforce.com training, we must first know what is ERP, what is CRM, and the difference between ERP and CRM. We know that Salesforce.com is a CRM. But what is customer relationship management? Determine a high level of understanding of CRM based on a small example.
Difference Between ERP and CRM in Salesforce
What is CRM and FullForm of CRM?
Customer Relationship Management is a complete full form for CRM. CRM is a term used to track and analyze customer interactions throughout the lifecycle.
Different Types of CRM Products
- Salesforce CRM.
- Siebel CRM.
- Peoplesoft CRM.
- Sugar CRM.
- Microsoft Dynamics CRM and many more.
What is Salesforce CRM?
Salesforce technology is based on cloud computing. Salesforce is built as software as a service. It is now also venturing into other cloud services, namely platform-as-a-service and infrastructure-as-a-service. Salesforce is a web-based CRM. Salesforce is a customer success platform that uses all available technologies to help companies streamline business processes and satisfy customers.
What is Siebel CRM?
Siebel is a CRM (Customer Relationship Management) application. It is primarily sent by companies that have a large customer base and expect regular interaction with them. There are other CRM packages like SFDC (SalesForce), Microsoft CRM, Sugar CRM, and more.
Take the example of the telecommunications and banking sectors. They have a large customer base. Customers are in constant contact with them. That in order to manage these requirements and comply with other conditions, CRM is implemented. New offerings or regulations are also introduced in these industries. This makes it very easy to implement in CRM.
Siebel is run by large companies where everything is maintained in-house. Siebel is a great application and also has great hardware reliability. But Siebel’s data model is very good and big companies prefer Siebel.
What is Peoplesoft CRM?
It was very popular in the early 2000s as a way to buy packaged software, but then allowed modifications to that software as something beyond the required functionality.
However, this customization comes at a cost, as PeopleSoft continues to provide new features through upgrades that must match any necessary customizations.
What is ERP and What is its Purpose?
Enterprise Resource Planning is a complete form of ERP. Enterprise Resource Planning (ERP) is a business process management software that enables an organization to use a system of integrated business management applications to automate various back office functions related to technology, services, and human resources.
What are the Different Types of ERP products?
- SAP.
- Oracle e-business suite.
- JD Edwards.
- SAGE.
- Momentum and many more.
Example:- ProMobile Ltd is a company that manufactures and sells mobile phones. So what do you think about the various business units involved in Pro Mobile Ltd.
Business Units of Pro Mobile Ltd.
Based on the above example, you can clearly understand some of the differences between ERP and CRM.
Enterprise Unit.(manufacturing unit).
The main purpose of this manufacturing unit is to manufacture mobile phones. They have subcategories in Enterprise
- Inventory Management.
- Resource Planning.
- Product Planning.
- Manufacturing.
- Product Cost.
- Shipping.
- Payment.
Sales Unit
After manufacturing the mobile, the company has to sell the product. Here the sales unit sells the product. In the sales unit, we have subcategories
- Customer Information.
- Marketing.
- Opportunities.
- Emails.
- Calendars.
- Reports.
Service Unit
After the mobile sale, the product definitely needs service. Service is performed by an expert service unit. They have subcategories in the Service unit
- Social Customer Service.
- Customer Care.
- Emails.
If we observe the difference between Enterprise Unit, Sales Unit, and Service Unit, the main difference is that Enterprise Unit is involved in the back office. Here the sales unit and service unit are involved with the customers so they are the customer center. They created a front office. The sales and service unit know about the customer and the market, and they communicate with customers. All customer information is in the sales unit and the service unit.
Difference Between ERP and CRM FAQs
Is crm and erp same?
No. Bother CRM and ERP is different. CRM is Customer Relationship Management, and ERP is Enterprise Resource Planning.
What does CRM and ERP stand for?
CRM is Customer Relationship Management, and ERP is Enterprise Resource Planning.